Destinations

Known as the global fashion and design capital, as well as the financial hub and business capital of Italy, Milan is a dynamic metropolis where tradition meets modernity. Explore all the industries that are based here: fashion, design, luxury, lifestyle, up to the understanding of business models, management practices, and experiences through corporate HQ visits. 

Milan, ranked among the World’s Wealthiest Cities and among the preferred destinations for HNWIs, is home to the most evolved start-up system of the country too. Labeled as well as the Italian Lifestyle city, together with the close location of Lake Como, Milan will permit to conclude each day of activity with experiential activities in the most famous luxury and shopping city in the world, from the Golden Quadrilateral to the historical charm and contemporary flair of Navigli District. 

A learning and life experience together.

Embark on a journey into the realm of management, product development and strategy of the Perfumery Industry, where we delve into the intricate artistry and business acumen behind the world of perfumery. 

Explore the latest managerial practices of brand extensions as we delve into lectures and company visits, gaining insight into the diverse positioning strategies and products. From the craftsmanship of artisanal and niche perfumery to the strategic branding of established fragrance houses, our tour offers a comprehensive understanding of the perfume landscape. Witness firsthand the innovation and creativity that drive product development, and gain valuable insights from industry experts on the nuances of scent composition and marketing.

Embark on a journey through the heart of Italian excellences, with our Wine & the Food Districts, where business practices merge with the rich culinary heritage of Italy. 

In a country where food is synonymous with culture, you will explore the intricate business strategies that drive Italy's wine and food industries. Italy boasts a culinary tradition that spans centuries, and our tour takes you behind the scenes of this thriving sector, that blended a centuries-based legacy and the contemporaneity of an avantgarde export-based industry. From the sun-drenched vineyards of Franciacorta to the landscapes of Piedmont, you can uncover the secrets of Italian winemaking in some of the country's most inaccessible locations. Thanks to lectures and company visits to gain insights into the strategic positioning of Italian wine & food brands, and discover how they leverage their unique terroir to gain a competitive edge in the global market.

Experience the dynamic essence of Florence and Venice, where history intertwines with contemporary innovation, and artistry meets entrepreneurship. 

Despite being know as the two most artistic cities, from the medieval age to the renaissance, these cities embodies the contemporaneity of Made in Italy too. In Florence, meander through the labyrinthine streets to uncover hidden designer studios and emerging talent and workshops, all amidst the backdrop of timeless masterpieces by the Renaissance. Meanwhile, in Venice, navigate the enchanting canals and behold the architectural marvels of St. Mark's Basilica and the Doge's Palace, witnessing the seamless blend of tradition and modernity thanks to the new designers, from accessories to design. Here, amidst the rich cultural tapestry, discover the symbiotic relationship between management, art, and culture, as these cities serve as incubators for creativity and entrepreneurial spirit. From the burgeoning galleries of Florence to the iconic gondola rides of Venice, immerse yourself in the contemporary renaissance of Made in Italy.